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and a whopping 347 million daily active users As of October 2022, Snapchat has 576 million users total….
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If that aligns with your social media target market, read on for some key Snapchat stats. Those who do Snap, snap hard: individually, users spend 30 minutes a day on the app collectively, they send millions of Snaps every single minute.Īll of which is to say, the social media platform is a great fit for brands looking to connect with a young, passionate, highly engaged demographic. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its heart, Snapchat is a tool for connecting with friends and family.Īnd while it may not be the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has a real hold on Gen Z. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
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